Over Christmas (I know … it seems such a long time ago!) I flew to the Canaries with Thompson Airlines. One thing that really caught my attention was the in-flight satefy video.
These are normally generic, boring and completely ignorable (and in being so, actually defeats the reason they are shown – I bet most people ignore them! The Thompson video but this was a real exeption. I looked up from my book, and gave the video my full attention.
Top marks for Thompson for this, it is clever, and unique. Check out the video below and see what you think.
Brilliant! Well spotted Andrew, I absolutely love it – It’s a fantastic example of being ‘Dramatically Different’!
The only other example I’ve seen of ‘differentiating’ themselves in this are South West Airlines in the US – they ‘actively encourage’ their staff to do things differently! Here’s an example:
http://www.youtube.com/watch?v=tnOxvbGOTbM
Thanks Andy … thought you would like it … 3D and all that!
Thanks for the other link … brilliant!